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MSA

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Welcome to africa products

We create the finest traditional South African Products using only MSA certified quality Australian Beef and imported spices.


  • MSA removes the need for consumers to have specialist beef knowledge.
  • MSA retail labels advise the correct cooking method for every piece of beef and guarantee the eating quality result.
  • MSA product must meet consumer set standards at one of three quality levels: MSA 3 (Tenderness Guaranteed), MSA 4 (Premium Tenderness) or MSA 5 (Supreme Tenderness).
  • MSA involves all sectors of the beef production chain, from paddock to plate.
  • MSA provides detailed feedback on eating quality to the processor, feedlot and the producer.